Project Overview
Client: MDMX
Role: Lead Graphic Designer
Scope: Logo design, visual identity system, digital assets, promotional product design
The Problem / Challenge
Create a modern, versatile brand identity that would:
Stand out in a competitive market
Work consistently across small and large scale applications
Reflect the brand’s culture with a cohesive visual language
Be practical for real-world output (print, apparel, various promo products)
Key challenge: Balance creative expression with functional consistency
Primary logo system showing scalable mark, wordmark, and icon variations.
Brand applications demonstrating consistency across print and digital formats.
Key Takeaways
Strategy-driven design leads to brand systems that perform, not just look good
Reusable templates and guidelines save time for clients later
Clear communication and iteration strengthen outcomes
