Project Overview
Client: MDMX
Role: Lead Graphic Designer
Scope: Logo Design, Visual Identity System, Digital Assets, Promotional Product Design
The Problem / Challenge
Create a modern, versatile brand identity that would:
Stand out in a competitive market
Work consistently across small and large scale applications
Reflect the brand’s culture with a cohesive visual language
Be practical for real-world output (print, apparel, various promo products)
Key challenge: Balance creative expression with functional consistency
Primary logo system showing scalable mark, wordmark, and icon variations.
A high-energy, whimsical feel was desired with “pirate” crossbones placed behind a dirtbike helmet evoking a rebellious spirt typical of the target demographic. Lightning bolts feature throughout adding an energetic pulse to the logo emulating the electric feeling of riding motorbikes.
Digital assets scaled for mobile and desktop applications
Promotional products including accessories with main focus on riding apparel designs for both male and females.